Drivers, inspectors, personnel in charge with the cleaning tasks. But also experts on the web and employees who have implemented the project BikeMi. On behalf of the other 8,000 ATM employees, the protagonists of the new campaign of the Italian leader company in the local public transport come out from the depots and offices to meet the clients, driven by those principles of responsibility that characterize the mobility service company in the city of Milan.
The campaign is composed by six subjects, focalized on one of the main important initiatives that have marked the new ATM season.
The message with which the campaign, performed by TWBA/Italy, is entrusted, is under the ATM direct responsibility, without any mediation of images or suggestions. It is the face of the ATM, the symbol of a company that everyday welcomes the Milanese people. A relationship which is born with the history of the city and which now we want to sum up in a moment of ideal meeting among “who is working for who is working”.



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