Truly effective advertising needs more than just a catchy slogan: to attract customers you need to present yourself in an innovative way. What better way than using public transport systems?

On the underground

About a million people use the Milan underground every day. Advertising on a vehicle which passes through and stops at about 86 stations, 18 hours a day, guarantees high visibility for your message throughout the city.

Inside vehicles

Inside vehicles you can choose between different types of advertisements, such as window stickers, hangings and plasticized 70x25 boards placed along the walls above the windows.
For further information:
IGPDecaux S.p.A.
Centro Direzionale Milanofiori
Strada 3 – Palazzo B 10
20090 Assago (MI)
Tel. 02.65.46.51
Fax 02.65.99.037
Website: IGPDecaux

Outside vehicles

Our standard formula consists of spaces measuring 180x80 cm, made of an adhesive material applied to the sides of the carriages of underground trains. Alternative formats are 80x75 cm and 1750x94 cm (on all lines) or 60x180 cm and 65x100 cm (Red line only).
Underground trains can also host a form of all-over advertising, using a special removable adhesive film which completely covers the outer surface of the vehicle with words and images.
For further information:
IGPDecaux S.p.A.
Centro Direzionale Milanofiori
Strada 3 – Palazzo B 10
20090 Assago (MI)
Tel. 02.65.46.51
Fax 02.65.99.037
Website: IGPDecaux

Outdoor

Trams, trolley buses and buses

Roads are probably where we are most likely to encounter one of the over 2000 ATM surface vehicles which cross the city daily. For precisely this reason, companies choose our vehicles for advertising purposes: they guarantee an immediate and constant dialogue with the general public.
Inside vehicles you can choose between different types of advertisements, such as window stickers, hangings and plasticized 70x25 boards placed along the walls above the windows. You can also create your own personalised vehicle, using all its internal spaces.
For your advertisements on the outside of vehicles you can choose between standard medium-large formats of various sizes. If you want something even more effective and visible, you can use a special removable adhesive film which covers the vehicle chosen completely (all-over advertising) or its back end only (MAXIRETRO). 
For further information:
IGPDecaux S.p.A.
Centro Direzionale Milanofiori
Strada 3 – Palazzo B 10
20090 Assago (MI)
Tel. 02.65.46.51
Fax 02.65.99.037
Website: IGPDecaux

Fiera Loop – Blue Line

If your target audience consists of visitors to Milan’s trade fair complex, we offer you the opportunity to advertise on the 5 buses serving the Blue Line. This form of advertising gives your company exclusive access to your chosen vehicle and the possibility of decorating the interior from floor to ceiling as well.
For further information:
IGPDecaux S.p.A.
Centro Direzionale Milanofiori
Strada 3 – Palazzo B 10
20090 Assago (MI)
Tel. 02.65.46.51
Fax 02.65.99.037
Website: IGPDecaux

Historical Tram 

If you wish to launch an advertising or promotional campaign, or arrange photo or film shoots with an enormous impact, you can hire our historic tram. For further information:
ATM - Servizi Diversificati
Foro Buonaparte, 61 - 20121 Milan
Tel. 02.48.03.95.32 from Monday to Friday, from 1.30 pm to 15.30 pm
Mail: tramstorici@atm.it